Marketing demo

One trusted model. Every consuming tool.

Decant runs on GCP and BigQuery underneath. The paid pilot serves the reconciled model through an authenticated dashboard, exports, and a tenant-scoped API.

Run the walkthrough -> Back to site

Inputs Meta Google CSV drop

Decant core

Reconciled performance model BigQuery + dbt + config + QA

Consume BI Sheets API Reconciliation

Demo script

Show the same truth four ways.

Use this in sales calls: start with messy inputs, prove reconciliation, then switch destinations without changing the model.

Client Growth Dashboard reconciled

Spend$482,114

Purchases11,240

Blended CAC$42.89

Insight Meta retargeting is carrying margin while Google nonbrand expands reach at a higher blended CPA.

Move 8% of spend from low-margin Google nonbrand into Meta retargeting until CAC crosses $45.

client_monthly_rollup.csv export-ready

client	platform	spend	primary_kpi	cpa	status
Apex DTC	Meta	$214,020	5,822	$36.76	TIE
Apex DTC	Google	$168,314	3,341	$50.38	TIE

GET /metrics/query tenant-scoped

{
  "tenant": "apex",
  "date_range": "2026-04",
  "metrics": ["spend", "primary_kpi", "cpa", "roas"],
  "dimensions": ["client", "platform", "funnel_stage"]
}

{
  "rows": 18,
  "source": "apex__reporting.reporting_table",
  "reconciliation": "passed"
}

Reconciliation report required to ship

Meta spend

TIE — dashboard and Ads Manager totals match within the signed tolerance.

Google primary KPI

TIE — source, scope, attribution window, currency, and checked time are recorded.

Positioning

The consuming tool is replaceable. The trusted model is not.

Backend GCP + BigQuery

Tenant-isolated datasets, dbt models, config-as-code, reconciliation gates, and controlled query access.

Model Agency performance truth

Cross-platform ad x date grain, tall conversions, KPI pointers, attribution windows, margins, dimensions, and QA.

Consumption Tool-agnostic delivery

Dashboards, Sheets, exports, APIs, warehouse tables, decks, portals, and AI answers all read from the same governed source.

One trusted model. Every consuming tool.

Show the same truth four ways.

The consuming tool is replaceable. The trusted model is not.

A demo that sells trust, not dashboards.